# Beyond the Obvious - the GenAI Education Company (beyondtheobvious.co) > Read some feedback from clients around the world: What people say about our team: On your doorstep in Asia-Pacific and Europe. At home in the world. Setup an initial consultation We meet for a free 20 minutes session to address your questions and discuss potential next steps. The combination of our executive education, management and consulting experiences and academic know-how offer you a great advantage for your progress. Your experts from "Beyond The Obvious" © Beyond The Obvious OÜ, 2026 Terms & Conditions Privacy policy Contacts APPLY TODAY - LIMITED SEATS Get ahead with your team and your company with our ChatGPT plus Executive Masterclass Join our 3-sessions exclusive virtual Executive Masterclass with a small group of like-minded peers to learn and apply (generative) AI with a focus on ChatGPT in your work and beyond. Educate Transform Scale The AI/GenAI Education and Advisory Company How we can support you along the way Understanding and Utilizing Emerging Technologies with Human Impact Experience a whole new approach to team learning with our GenAI Simulation #Maverick We support your digital transformation with a focus on the impact of AI, GenerativeAI and other emerging technologies aligned with a human touch At Beyond the Obvious, we're at the forefront of the fourth digital revolution, guided by the emergence of AI/GenAI and other key technologies. This transformational era impacts every aspect of business life, presenting both unprecedented opportunities and complexities. We’ve worked with disruptive technology for the past three decades, and we’re well placed to help you with assessments, simulations, workshops and consultancy. Navigating the AI/GenAI Revolution: Tackling Complexities and Empowering Leaders for Success Beyond The Obvious was set up to help clients navigate the fast changing technology landscape. We help you grasp the core principles and provide tips for you to apply to tech to tackle your business challenges. Expert education, consultancy and on-going support all beyond the obvious. Are you looking to stay updated on the latest technologies or get sneak peeks into the work happening at Beyond the Obvious? Enjoy free content and NEWS here: The great Headline The great Headline Download our Flyer on H-AI-Brid Leadership and our unique ORBIT Framework. We are here for discussions how this applies to your organisation! Get Your Regular Update We share insights about emerging technologies (for non technologists) like GenAI, Web3 and more as well as updates on leadership, innovation and more. ## Sitemap: - [Working with companies](https://beyondtheobvious.co/forcompanies) Digital Transformation 3.0 Our Services for Companies Together, we have 60 years exectuive experience in about a dozen countries in the world - with a focus on B2B and Software/Services. We combine this experience with extensive entrepreneurial, coaching and digital background to deliver a contribution to your company´s future success that creates real impact and helps you conquer the digital transformation in the era of the Metaverse and Web3 which we call Digital Transformation 3.0. During the last years, we've helped 100+ businesses to achieve future growth and resilience. The CHAMP model is a result of 100’s of client hours, testing and redefining what works for organisations in the 2020’s. Our world has dramatically changed since 2019. What we need is less theory and more practical solutions. Or, can we combine both? That is, what we do: bring the best from academic research and state-of-the-art applications to you. Test it. Adopt it. Grow it. Now. Our broad global expertise is boiled down to the highest possible impact in our work with our clients. Even for our coprorate work and roles, people are in the center of our work. We believe in a people-driven digital transformation. I worked with Michael Alf and his team for the organisation of the EU Green Week 2020 virtual conference; the task was to create a virtual platform in a matter of weeks. The stakes were high and thanks to Michael's professionnalism and broad experience, the event was a remarkable success. "The CHAMP framework is very useful in combining the balanced score card with the Metaverse. We apply it to define our Leadership 4.0 priorities and measure our progress in the CHAMP dimensions." Die große Überschrift © Beyond The Obvious, 2023 brand of Alf Global Services OÜ Terms & Conditions Privacy policy Contacts emails: michael@beyondtheobvious.co and markus@beyondtheobvious.co Schedule an initial call Get in touch with us Please leave your contact details and your question or comment, so we can reach out to you. Thank you! - [GenAI Assessment](https://beyondtheobvious.co/genai-assessment) - [B2B Metaverse Marketing Chatbot](https://beyondtheobvious.co/bookbot) Ask our Chatbot about the book "B2B Metaverse Marketing" When you want to talk to us about the book or get us to speak, reach out to us here. Reach out to us We meet for a free 20 minutes session to identify if and where there is a fit to work together. The combination of our experiences and academic know-how offer you a great advantage for your transformation. More about us: Please click here! The Authors Organisations & Brands & B2B clients we proudly serve: © Beyond The Obvious, 2024 brand of Alf Global Services OÜ Terms & Conditions Privacy policy Contacts emails: michael@beyondtheobvious.co and markus@beyondtheobvious.co - [AI assessment](https://beyondtheobvious.co/ai-assessment) - [Blog](https://beyondtheobvious.co/blog) Beyond the Obvious Get in touch with us Please leave your contact details and your question or comment, so we can reach out to you. Thank you! © Beyond The Obvious, 2025 brand of Alf Global Services OÜ Terms & Conditions Privacy policy Contacts emails: michael@beyondtheobvious.co and markus@beyondtheobvious.co Beyond the Obvious Blog Enjoy our articles about digital transformation in the era of Metaverse, AI and Web3 for individuals and companies. - [Contact Us](https://beyondtheobvious.co/contactus) Beyond the Obvious Get in touch with us Please leave your contact details and your question or comment, so we can reach out to you. Thank you! © Beyond The Obvious OÜ, 2025 Terms & Conditions Privacy policy Contacts email: info@beyondtheobvious.co - [Keynote Speaking](https://beyondtheobvious.co/speaking) Time to get some real talk about B2B Marketing in Web3/Metaverse? Let's get your audience excited. Keynote speaking is available In-Person or Online from Australia via Singapore to Europe. Markus Keiper University Professor, EduVisor Markus l is an experienced keynote speaker, facilitator, program director and lecturer from three Business Schools. He has inspired his audiences around the world by providing tangible insights and recommendations across many cultures. His success is based on real stories from industry success and failures leading to immediate application of your new knowledge. Michael Alf His main speaking topics: Metaverse and Web3 - Beginning of a new Era B2B Metaverse Marketing Leadership and High-Performance in the Digital Age Future of Work - Risk & Opportunities of a Distributed Workforce Keynote Speaker, Panel Moderator Michael is an experienced keynote speaker inspiring and motivating his audience by providing tangible insights and recommendations. Based on our focus topics, we can tailor our presentation to your needs and your audience. And get our B2B Metaverse Marketing book for free. Get in touch with us to discuss your upcoming event and how we can support you. Organisations & Brands & B2B clients we proudly serve: Feedback from our clients Speaking, Keynotes and Panel-Moderations © Beyond The Obvious OÜ, 2025 Terms & Conditions Privacy policy Contacts emails: michael@beyondtheobvious.co and markus@beyondtheobvious.co - [TermsandCon](https://beyondtheobvious.co/btotermsandconditions) Welcome to Beyond the Obvious! These terms and conditions outline the rules and regulations for the use of Beyond the Obvious OÜ's Websites. By accessing this website we assume you accept these terms and conditions. Do not continue to use Beyond the Obvious if you do not agree to take all of the terms and conditions stated on this page. Our Terms and Conditions were created with the help of the Terms And Conditions Generator and the Free Terms & Conditions Generator . The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and all Agreements: "Client", "You" and "Your" refers to you, the person log on this website and compliant to the Company’s terms and conditions. "The Company", "Ourselves", "We", "Our" and "Us", refers to our Company. "Party", "Parties", or "Us", refers to both the Client and ourselves. 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Comments reflect the views and opinions of the person who posts their views and opinions. To the extent permitted by applicable laws, Beyond the Obvious OÜ shall not be liable for the Comments or for... - [aboutus](https://beyondtheobvious.co/aboutus) Markus Keiper Markus is a certified Marshall Goldsmith Stakeholder Coach and has been enabling over 1000 executives and managers to be at their best. He has been living and working in Europe, North America, South America, Australia, India, Sri Lanka, SEA, China and Singapore. His unique approach is to be an "EduVisor" and "PracAdemic" - combining his deep knowledge from academic research and practitioner roles as global Chief Marketing or Transformation Officer of Rolls-Royce Marine, Airbus, Mercedes-Benz and Start Ups. His multi-cultural experience makes him a perfect coach for executives working in a multinational environment. Rob Thurner Rob is a digital strategist and Executive Education specialist with expertise across the core transformation pillars: customer experience, data and AI, innovation and agile leadership. However advanced the tech, its impact on the business still lies with the people. Committed to delivering exceptional learning experiences, Rob designs customised learning programs for business schools and academies like MIT, INSEAD, Cambridge Judge and Google Digital Academy. He brings extensive experience working across Europe and the Middle East with clients including Abu Dhabi Commercial Bank, ARM Softbank, GSK, HSBC, Vodafone and VW. He’s an author, blogger, and event host, deeply invested in digital marketing and transformation. © Beyond The Obvious, 2024 brand of Alf Global Services OÜ Terms & Conditions Privacy policy Contacts emails: michael@beyondtheobvious.co and markus@beyondtheobvious.co rob@beyondtheobvious.co Michael Alf Michael Alf is an accomplished executive, entrepreneur, keynote speaker, and advisor with over 30 years of experience across global, regional, and local roles in consulting, sales, business development, key account management, and corporate leadership. His background includes leading digital and organizational transformation initiatives — from Industry 4.0 to enterprise-wide change — always working at the intersection of strategy, technology, and execution. In recent years, Michael has built strong, hands-on expertise in Artificial Intelligence and Generative AI, supporting leaders and organizations in moving from AI experimentation to real business impact. Through advisory work, executive education, and keynote speaking, he focuses on AI-enabled leadership, agentic systems, and the practical integration of GenAI into decision-making and core business processes, combining technological depth with a human-centric leadership and High Performance coaching perspective. About the Team Being endlessly curious passionate about people and business, Markus, Michael and Rob explored many cultures, ways of working, failures and successes across the world. Now they take you "Beyond the Obvious" and share their amazing combined knowledge for your unlimited future success & growth. Meet Organisations & Brands & B2B clients we proudly serve - [Maverick - GenAI Simulation](https://beyondtheobvious.co/maverick) WINNING THE RACE TO GENAI Experience the #Maverick Business Simulation: Master Generative AI, explore real-world applications, and navigate the future of GenAI with cutting-edge strategies and ethical insights. Contact info@beyondtheobvious.co Terms & Conditions Privacy policy © Beyond The Obvious OÜ, 2026 Contact us today Watch the following demo video of a Maverick session in Dubai! Connect with us today or download our brochure for more information. Die große Überschrift - [Web Summit Doha 2026](https://beyondtheobvious.co/doha2026) Ready to lead the Augmented Age? Fill out the form to secure your exclusive Websummit Doha 2026 benefits. Our team will get in touch to discuss which format best suits your organization’s AI journey. What you will gain: Inquire about your exclusive Doha 26 offer: Thank you for contacting us! We've received your inquiry and will be in touch shortly to schedule the next step. We look forward working with you on your AI journey. Our Services for you: Maverick AI Simulation An interactive management simulation providing a practical introduction to the strategic use of GenAI with clear business relevance. Arabic-Language: Arabic version now available Experiential Entry: Fast-paced learning for executives and project teams. Decision-Making: Hands-on experience in AI-driven strategic choices Key Features: H-AI-brid Leadership Workshop Concrete courses of action for future-proof leadership. Orientation: Focus on the leadership dimension of the "Augmented Age," defining how humans and AI collaborate effectively. Shared Language: Establish a common framework for AI within your organization Responsible Innovation: Learn to use AI effectively and responsibly. Key Features: Lead the AI Transformation with Websummit Benefits What You'll Get: Executives trained 3,000+ Empowering leaders and teams through experiential AI simulations and hybrid leadership strategies. Master the Augmented Age. Lead with Confidence. 5+ Different countries in 3 languages (expanding) Why Beyond the Obvious? We bridge the gap between technical AI potential and practical leadership excellence Strategic Advantage: Move beyond technical hype to clear business value. Tailored for You: Formats ideal for internal development programs regardless of industry. Exclusive Benefits: Special pricing and bonuses specifically for VRBC members. Proven Frameworks: Based on the principles of the "H-AI-BRID Leadership" book. © Beyond The Obvious OÜ, 2026 Terms & Conditions Privacy policy Contacts What our customers say about Maverick: Hear directly from those who have experienced the transformative power of our programs. “In the last few hours I learned more about GenAI and its rollout than in the last 2 years. Thank you!" "In other learning sessions we don't get a chance to think and act as decision makers. With Maverick you play the role of CXO, CMO, CHRO" “Aweseome, super structured, very engaging, very clear” 4.8/5 based on sessions across multiple countries, industries and cohorts of participants. Download our Doha 2026 Flyer on H-AI-Brid Leadership and our unique ORBIT Framework. We are here for discussions how this applies to your organisation! - [VRBusinessClub Offer DE](https://beyondtheobvious.co/vrbc022026) Bereit, den nächsten Schritt im KI-Zeitalter zu gehen? Füllen Sie das Formular aus, um Ihre exklusiven Vorteile als Mitglied des VR Business Clubs zu sichern. Unser Team wird sich mit Ihnen in Verbindung setzen, um zu besprechen, welches Format am besten zur KI-Reise Ihres Unternehmens passt. Was Sie bekommen: Erkundigen Sie sich nach Ihrem exklusiven VRBC-Angebot: DSGVO-konforme Datenverarbeitung – Ihre Informationen sind sicher, geschützt und privat. Vielen Dank für Ihre Kontaktaufnahme! Wir haben Ihre Anfrage erhalten und werden uns in Kürze mit Ihnen in Verbindung setzen, um den nächsten Schritt zu vereinbaren. Unsere Optionen für Sie: Maverick AI Simulation Eine interaktive Management-Simulation, die eine praktische Einführung in den strategischen Einsatz von GenAI bietet. Deutsch: Exklusive deutsche Version verfügbar und im Markt bereits eingesetzt. Erlebnisorientiert: Schnelles Lernen für Führungskräfte und Projektteams. Praxisnah: Praktische Erfahrung mit realitätsnahen und relevanten Szenarien. Hauptmerkmale: Workshop zu hybrider Führung Konkrete Handlungsabläufe für eine zukunftssichere Führung. Ausrichtung: Konzentrieren Sie sich auf die neuen Führungsdimension im KI-Zeitalter und definieren Sie, wie Menschen und KI effektiv zusammenarbeiten. Gemeinsame Sprache: Etablieren Sie einen gemeinsamen Rahmen für KI in Ihrem Unternehmen. Handlungsorientiertes Framework: Lernen Sie unser ORBIT Framework kennen und anwenden. Hauptmerkmale: Nutzen Sie die VRBC-Vorteile für ihre Organisation Was Sie erhalten: Führungskräfte trainiert 3000+ Stärkung von Führungskräften und Teams durch erfahrungsbasierte KI-Simulationen und hybride Führungsstrategien, maßgeschneidert für die VR Business Club Community. KI ist kein Tool. KI verändert Führung, Entscheidungen und Geschäftsmodelle. 5+ Länder und Sprachen Warum Beyond the Obvious? Wir überbrücken die Lücke zwischen technischem KI-Potenzial und praktischer Führungsexzellenz Strategischer Vorteil: Lassen sie den technischen Hype hinter sich und erzielen Sie einen klaren Geschäftswert. Maßgeschneidert für Sie: Ideale Formate für interne Entwicklungsprogramme, unabhängig von der Branche. Exklusive Vorteile: Sonderpreise und Boni speziell für VRBC-Mitglieder. Bewährte Frameworks: Basierend auf den Prinzipien des in 2026 erscheinenden Buches „H-AI-brid Leadership“. © Beyond The Obvious OÜ, 2026 Allgemeine Geschäftsbedingungen Datenschutzbestimmungen Kontakte Was unsere Kunden über Maverick sagen: Hören Sie direkt von denen, die die transformative Kraft unserer Programme erlebt haben. „In den letzten Stunden habe ich mehr über GenAI und dessen Einführung gelernt als in den letzten 2 Jahren. Vielen Dank!" „In anderen Lernsitzungen haben wir keine Gelegenheit, als Entscheidungsträger zu denken und zu handeln. Mit Maverick spielen Sie die Rolle des CXO, CMO, CHRO.“ „Fantastisch, super strukturiert, sehr fesselnd, sehr klar“ 4.8/5 - [Working with individuals](https://beyondtheobvious.co/forpractitioners) Individual Digital Transformation You are a practitioner and want to work with us personally? We love working with individuals! For us, teams and individual leaders in teams have always been at the center of our work. From the armed forces to Rolls-Royce, Airbus, Capgemini to our own companies, the team and the individual contributors were always most important. And more than ever, we believe in the power of the crowd and learning from like-minded individuals. Become part of the community today or start working with us! As truly global citizens, we believe in the power of a global network. We invite you to become part of this and network with like-minded inviduals and benefit from the latest insights into global trends and developments beyond the obvious information you get from LinkedIn or public media. Both Markus and Michael are well connected in Asia, Europe and Australia and love sharing their experiences with their community. Apply today to become a BTOer. “It would be a disservice of both Michael and Markus, not to offer their incredible depth of knowledge and cultural experiences to the ones who truly want to grow.” - Chris, Entrepreneur If you want to work with us now, we offer individual coaching services on a very selected basis. Apply for an initial strategy session to get-to-know you and determine if there is a good fit. Slots are limited. Frequently asked questions "My perspectives have broadened and I have become much more open to new ideas because of the program. Also, because of the excellent course material, I still have the opportunity to review and correct my perspective after the fact. I highly recommend this program and working with Michael." 👍🏻 “Succeeding beyond standard norms over the long term, while maintaining positive well-being and relationships.” - High Performace Institue © Beyond The Obvious, 2023 brand of Alf Global Services OÜ Terms & Conditions Privacy policy Contacts emails: michael@beyondtheobvious.co and markus@beyondtheobvious.co Join Our Community We bring together practitioners, leaders and managers from around the world you want to benefit from cutting-edge knowledge beyond-the-obvious without being a technologist. Join us today! Just leave your details, and we get back to you.