Educate Transform
Scale
The AI/GenAI Education and Advisory Company
We support your digital transformation with a focus on the impact of AI, GenerativeAI and other emerging technologies aligned with a human touch
At Beyond the Obvious, we're at the forefront of the fourth digital revolution, guided by the emergence of AI/GenAI and other key technologies.
This transformational era impacts every aspect of business life, presenting both unprecedented opportunities and complexities.
We’ve worked with disruptive technology for the past three decades, and we’re well placed to help you with assessments, simulations, workshops and consultancy.
Beyond the Hype
Beyond the Headlines
Beyond the Tech
Beyond the Use Cases
Beyond The Obvious was set up to help clients navigate the fast changing technology landscape. We help you grasp the core principles and provide tips for you to apply to tech to tackle your business challenges.
Expert education, consultancy and on‒going support
all beyond the obvious.

For Gen AI insights and support, join our Beyond The Obvious community
Click here
Navigating the AI/GenAI Revolution:
Tackling Complexities and Empowering Leaders for Success
Situation
Complexities
Solutions
How we can support you along the way
Understanding and Utilizing Emerging Technologies with Human Impact
Education & Upskilling
Advisory & Strategic Planning
Ongoing Scaling
Experience a whole new approach to team learning with our
GenAI Simulation #Maverick
Click here to get more information on #Maverick
On your doorstep in
Asia-Pacific and Europe.
At home in the world.
Over 90 years of practical and certified expertise from MNC’s, NGO’s and Start-Ups.
Combining cutting edge technology know how with awarded modern leadership and high-performance education and coaching.
Offering personal local and cultural experience and corporate expertise across five continents and multiple industries.
Your experts from
"Beyond The Obvious"
The combination of our executive education, management and consulting experiences and academic know‒how offer you a great advantage for your progress.
Markus Keiper
Markus is a professor and certified Marshall Goldsmith Stakeholder Coach and has been enabling over 1000 executives and managers shape the future.
Rob Thurner
Rob is a strategic digital transformation consultant and accredited executive education facilitator who builds clients’ digital skills and confidence to transform their business performance.
Michael Alf
Michael Alf is a strategic leadership and AI advisor who works with executives to integrate Generative AI into decision-making, performance, and organizational impact.
Download our
Flyer on
H-AI-Brid Leadership and our unique
ORBIT Framework.
We are here for discussions how this applies to your organisation!
Download here!
What people say about our team:
Read some feedback from clients around the world:
🌟 I’m thrilled to share that I had the incredible opportunity to participate in the AI Integration & Advanced Research course conducted by the brilliant Rob Thurner !
Engaging with cutting-edge concepts in AI has not only broadened my horizons but also equipped me with the knowledge to contribute more effectively in this rapidly evolving field. It’s inspiring to be part of a community that is so dedicated to pushing the boundaries of technology and innovation.
I encourage everyone to embrace continuous learning and seek out opportunities that challenge and inspire us to grow. Together, we can drive meaningful advancements!
LinkedIN post from HSE Senior Manager @ Omantel
Nasser Rashid Al Azri
Michael Alf has accompanied us intensively in various formats within the framework of a broad-based corporate culture process. In this context, he has made and initiated a significant contribution to the necessary change management in our company, for which I would like to express my gratitude. He has shaped the always pleasant and professional cooperation with numerous innovative approaches.
Speaker of the Executive Board, Vorwerk
Dr. Thomas Stoffmehl
Great knowledge and energy management, very interactive and planned the session to the tee; Very engaging, kept me interested in topics and got me thinking about relevance in my company; Rob is a fantastic facilitator and trainer, and great at making everyone feel part of the discussion.


CMO, Kraft Heinz Europe
Giles Jepson
Markus is a great leader and always inspired me with his energy and passion for all projects he undertook. He has been a mentor to me ever since we first worked together and I have a learned a lot from him. He is a visionary and excels at handling teams. He is an expert in Strategy and Marketing and would be an asset to any organisation. I had a great time working with him.
VP Global Energy Hexagon
Siddhant Gupta
"An inspirational Marketeer ! Not only an accomplished and caring leader, Markus will also bring cross-cultural, multilingual skills that will take your marketing strategy to the next level. Open-minded, creative and gifted with excellent listening skills, Markus is also a person with whom it's very pleasant to work with every day
Rebranding Airbus CyberSecurity is a perfect example of what Markus can accomplish in a very short period of time … a great team success …"
Marketing Communications Manager France, Airbus Cybersecurity
Dominique Hautsch

... he's got heaps more experience plus new intelligence to explain the differences between Web3 and the metaverse for those who plan to grab a competitive edge.
I trust Michael Alf because he delivers. On time. And with clarity.
He's a nice guy, too.
President, WorldGate Media
Sharon A.M. McLean
It would be a disservice of both Michael and Markus, not to offer their incredible depth of knowledge and cultural experiences to the ones who truly want to grow.”


Entrepreneur
Chris
I met Rob at a Google workshop and it was by far the best attended. His way of explaining concepts and technologies, his analogies with real life situations and his sense of humour were very helpful to understand. Easy to talk to and with a really engaging attitude Rob raised the bar for fellow trainers.


Senior Digital Marketing Specialist, Philips
Ioana Samoilă
Markus is a phenomenal leader.
His amazing social intelligence encourages people to speak up and engage in good ideas.
His zest for innovation sets sights on the things we must be at and bring the team along. He helped us in developing an alternative organization rather than holding onto a conventional model. I recommend Markus who transforms the business and brings the team with him."

Kongsberg APAC Head of Regional Marketing - Business Development - Sustainability
Anthony Tan
The training on GenAI with the #Maverick Simulation was awesome, super structured, very engaging and very clear.
We all enjoyd this special workshop with Markus.
Thanks for this experience.


First training/workshop with a client and our new simulation.
One of our first client for the sim - Oct. 24
🌟 I’m thrilled to share that I had the incredible opportunity to participate in the AI Integration & Advanced Research course conducted by the brilliant Rob Thurner !
Engaging with cutting-edge concepts in AI has not only broadened my horizons but also equipped me with the knowledge to contribute more effectively in this rapidly evolving field. It’s inspiring to be part of a community that is so dedicated to pushing the boundaries of technology and innovation.
I encourage everyone to embrace continuous learning and seek out opportunities that challenge and inspire us to grow. Together, we can drive meaningful advancements!
LinkedIN post from HSE Senior Manager @ Omantel
Nasser Rashid Al Azri
Michael Alf has accompanied us intensively in various formats within the framework of a broad-based corporate culture process. In this context, he has made and initiated a significant contribution to the necessary change management in our company, for which I would like to express my gratitude. He has shaped the always pleasant and professional cooperation with numerous innovative approaches.
Speaker of the Executive Board, Vorwerk
Dr. Thomas Stoffmehl
Great knowledge and energy management, very interactive and planned the session to the tee; Very engaging, kept me interested in topics and got me thinking about relevance in my company; Rob is a fantastic facilitator and trainer, and great at making everyone feel part of the discussion.


CMO, Kraft Heinz Europe
Giles Jepson
Markus is a great leader and always inspired me with his energy and passion for all projects he undertook. He has been a mentor to me ever since we first worked together and I have a learned a lot from him. He is a visionary and excels at handling teams. He is an expert in Strategy and Marketing and would be an asset to any organisation. I had a great time working with him.
VP Global Energy Hexagon
Siddhant Gupta
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We love working with individuals! For us, teams and individual leaders in teams have always been at the center of our work.
From the armed forces to Rolls-Royce, Airbus, Capgemini to our own companies, the team and the individual contributors were always most important.
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